I began experimenting with design and technology back in the early 1990s—the glory days of Adobe PageMaker and CompuServe. Since then I’ve worked with higher education institutions and nonprofit organizations, doing a variety of tasks: project management and strategic planning, marketing communications and social media, database development and web design, editing and writing. As a result, I’m as comfortable talking about WordPress installations, MySQL, and Google analytics as I am about copywriting, SEO, and the importance of serial commas.
I’m a believer in crafting the medium along with the message. This means knowing how your output (whether it’s Facebook, Twitter, or a printed brochure) will change how your content is perceived, received, and understood. It’s all about balancing long-term strategy with short-term gains, selecting the best tool for the job, and using technology both wisely and with demonstrable results.
Some random facts about me:
- I developed the University of British Columbia’s first online law course, LAW 470: Evidence
- In my free time, I like to cook and blog about my recipes.
- I have a cat who has already achieved more fame than I ever have.
- I think cooked quinoa seeds are disturbing.
- I enjoy making lists.
To get in touch, you can contact me here.